MERCEDES HERRAN

CH.89: If you were to categorize or describe the style of your artwork, what would it be and why?

MH: I would define it as purely Mediterranean. Bright, powerful, simple and beautiful.

CH.89: Where do you draw your inspiration from?

MH: Many things: from a sound, a smell, somebody’s movement when walking to a book, art, music or movies

CH.89: Can you talk a little bit about what your creative thought process is like when starting a new project/ piece of artwork?

MH: One day I wake up with an idea in mind, that day is usually hectic. I usually work with many note books. I always write down the original idea, then I let it sit in for a while… a few hours for some projects… and years for others. You think, you write and read a lot and then all of that gets forgotten when you grab the camera. In that moment, my mind is blank and I try to let my subconsciousness come out and finish the job.

CH.89: Is there anything in particular that you would want people to take from your artwork?

MH: It is much easier for me to express myself through images than with words. To me it is a kind of language.

CH.89: Can you talk a little bit about your lifestyle as an artist and what that is like?

MH: My life is normal, I work to make a living like anybody else. It’s true that there’s an editing part, retouching and customers… that is more boring. The other, the sessions that part I enjoy 100%.

CH.89: When starting out an artistic task, do you think it is better to have a particular direction/set plan guiding your way? Or, is it better to act on impulse and go from there?

MH: The best thing is to have a very solid ground, to read, to look and to develop the idea but then you need to forget about it and let intuition guide you.

CH.89: What is one major lesson you’ve learned as an artist thus far?

MH: You need to be humble. Always.

CH.89: Do you regard personal style & taste to be of highest importance?

MH: Yes

CH.89: What do you consider to be the hardest thing about being an artist?

MH: To believe in yourself.

CH.89: What is one thing you love about being an artist?

MH: Freedom

CH.89: Is there anyone in particular, any artist’s that inspire you in any way?

MH: Helena del Rivero, Cristina Iglesias, Juan Muñoz, Javier Vallhonrat, Wolfgang Tillmans, Houellebecq

CH.89: What do you think of technology in terms of being a useful tool for artists today?

MH: All through the years, technology has been used. I don’t think it’s bad as long as you don’t abuse it.

CH.89: Do you think being an artist allows you to view the world differently from those who don’t follow creative paths?

MH: Yes, of course.

CH.89: Do you enjoy traveling? If so, do you have a favorite city?

MH: I really like to travel, but I don’t do it often. I think every place has its charm. The last place I travel was Jordan, the landscapes are spectacular.

CH.89: Do you have a favorite author or book?

MH: To choose just one is very difficult. It changes with the different stages of your life. It’s been a while since I last checked somebody else’s work. I needed a visual break, a reset.

CH.89: Any future goals or plans for your artwork?

MH: I just became a mother and I would like to do a series of stills about what maternity means to me.

CH.89: What does being an artist mean to you?

MH: To work a lot, very hard. Have a lot of patience and be passionate about what you do.

CH.89: What’s the last song you listened to?

MH: Madonna’s “La Isla Bonita”

CH.89: Any last words on the aesthetic of your artwork?

MH: I hope you like it and find it useful. Thank you!

CHECK OUT MORE ON: MERCEDES HERRAN

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